Customer intelligence (CI) is broadly defined as an effort to collect and analyze data about customer behavior. Businesses and organizations use CI resources and methodologies to understand what custo [..]

Information that helps you identify and know your customers or prospects better. Customer intelligence includes demographic data, first party (CRM data) and third-party data. It is used to segment customers into high-performing audiences you can for target across all offline and online marketing efforts. It is an essential component of personalized [..]